• FCSD_logos_0000_works
  • FCSD_logos_0002_lptg
  • FCSD_logos_0001_restore
  • FCSD_logos_0003_all

I worked on these logos to develop a coherent brand for the Ford Service offers that rotated quaterly. Since these were event offers that would cycle through yearly, we wanted to create logos that would familiarize the consumer with the services offered at the dealerships. The playful icons were worked into the typography as catching callouts. In all these were a huge success and marked most of the Point-of-Sale work we did in both print and web.