SYNC 3. What Happens Next.
What Happens Next was a campaign to introduce SYNC 3 and it’s ease of use no matter who you are. A variety of characters (including a parrot) proved that SYNC 3 offers a great variety of driver assist without the hassle. The SYNC Brand Team developed this campaign and our Paid Digital Team was responsible for creating engaging, interactive digital advertising that showcased the brand content. There was a lot of narrative to this campaign considering five characters walked you through a SYNV 3 experience, so we felt it was best presented to offer an interactive video player. Each video focused on a particular SYNC 3 feature and the character animated on the side when the video was selected. It was techy, it was thorough and it introduced the consumer to SYNC 3!
Role: Art Director // Paid Digital